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Managing Company / Business Internet Image and Visibility Part 2
Search your Company or Business on Google and check the results. Not just the company name, but search the services and goods you offer, where you compete end on with your key competitors: Where does...
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Internet Marketing Funnel Process: Converting to Sales
Why is Small Business slow to adopt Internet Marketing? The answer, in my view, is because the Technical “Gurus” like complexity, it makes them feel special and knowledgeable, unfortunately this...
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Internet Marketing Planning – Optimizing the New Marketing Mix
This is a good time to update your Internet Marketing Plan, learning from last year and adjusting for new challenges. As with Traditional Marketing, your Internet Marketing Mix requires planning and...
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Consistency across On-Line Visibility – Building Brand Marketing Architecture
Consistency across On-Line Visibility One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line....
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Positioning and Targeting your Business On Line
Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect. [Al Ries and Jack Trout] Internet Marketing Positioning and Targeting Targeting...
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Internet Marketing – The Internet Small Business Opportunity Gap
Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they...
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Timely reminder…by Seth Godin…”it’s about the Purple Cow”
This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my...
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Executive Coaching – Training in the Essentials of SEO Marketing –...
Executive SEO Coaching for Business Owners Who want to improve their business knowledge of the latest tools in….. Internet Marketing and Search Engine Optimization….FAST! The Goal of Executive...
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Hotel Internet Marketing – Coupon Promotions – Groupon vs TravelZoo?
Which Discount Promotional Offers are most Effective? Oxfordshire Hotels in UK have run a number of promotions with both Groupon and TravelZoo and favor TravelZoo because: Direct Bookings with Hotels...
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How to Manage Your Brand / Company Image across the Internet – Part 1
Manage your Internet Brand Image: Maximize Positives, Minimize Negatives It is now critically important to become involved and participate in internet marketing and to identify which media and social...
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